TheRealDaCosta.com

I really enjoy the world of Digital Marketing. When my brother lost his job due to COVID-19 I wanted to promote his business via paid search ads in Oregon, where he lives.

TheRealDaCosta.com is his site, which showcases his work as an Art Director & Graphic Designer. In addition to paid search ads, I also made changes to improve SEO and SEM for his site.

Goals for this digital marketing campaign were to: increase awareness of his business, increase site visits and increase purchases of the Quarantine Sticker Pack he designed.

I developed 5 ads to promote his sticker packs and his new art series. We surpassed each one of our KPI’s:

Key Performance Indicator (KPI)	Goal	Actual
Increase # Sessions on the site	+25%	+53.7%
Increase Purchases of the Quarantine Sticker Pack	+20%	+30.07%
Increase Visits to new art series	+30%	+95.10%

I am still working to drive traffic to new products and decrease the bounce rate with new and engaging content.

AnchorandFade.com

I worked with Ashley at AnchorandFade.com to launch her interior and event styling business. I conducted an SEO Audit of the site and provided insight for backlinks, keywords, and engaging content. She can use these content ideas for her blog (still to come). We put together an email marketing campaign and ad campaigns for Google and Social Media (Facebook and Instagram). The goal of the email campaign is retention and the goal of the ad campaigns are awareness and lead generation.